How Much Does a Website Cost? Fixed Prices by Platform

"How much does a website cost?" has no single answer, because the word covers a brochure site, an online store and a lead-generation funnel, and those are different products. The cost is set mostly by which of those you need and who has to maintain it afterwards.

These are the fixed prices we use, followed by how to pick between them.

The short answer

• GoHighLevel funnel: $1,497, 10 days. Funnel pages, forms, calendar, CRM pipeline and follow-up automation, built and tested as one system.
• WordPress website: $2,497, 14 days. A custom block theme with a short, deliberate plugin list, for teams that publish content regularly.
• Next.js website: $2,497, 14 days. A custom-designed, server-rendered marketing site with a CMS and technical SEO built in.
• Shopify store: $2,997, 14 days. Custom theme, up to 50 products, payments, tax, shipping and the core email flows.

A standard business site is five to eight pages. Anything larger or more unusual, such as a custom web platform, is quoted from a written brief.

What is normally included in the price

These are things that get billed separately elsewhere, so check any quote for them:

• Copywriting. We interview you and write the pages. If you already have copy you like, we use it and the price stays the same.
• Technical SEO. Server-rendered or clean HTML, unique titles and descriptions, sitemap, canonical tags and structured data.
• Analytics and lead capture. GA4 with conversion events and forms connected to your CRM or inbox.
• Migration. Up to 20 existing pages or posts, with 301 redirects so current rankings survive the move.
• Handover. Everything runs on accounts you own, with a recorded walkthrough so your team can edit it.

How the platform changes the price

Next.js: for speed and technical credibility

Best when the site is a serious asset: a technical product, an agency whose credibility depends on its own site, or any business where page speed affects revenue. It costs the same to build as WordPress, and you get a normal codebase any developer can extend.

WordPress: for teams that publish

Best when content is central and the people publishing are not technical. Most of the pain people associate with WordPress comes from a bought theme, a page builder and thirty plugins where four would do. Built cleanly, it stays fast and your team edits it in the block editor.

Shopify: for physical products

The store price is higher because the scope is bigger: catalogue setup, checkout, tax, shipping and email flows, all tested with real transactions before launch.

GoHighLevel: for paid traffic tied to a CRM

Cheapest to build, because the platform already includes the CRM, calendar and automation. It suits businesses running paid traffic to one offer and needing every lead followed up quickly.

Costs that are not the build

Every platform has ongoing costs that go to the provider, not to us. Look these up on the provider's current pricing page before you commit, because they change:

• Hosting, or the platform subscription (Vercel, a WordPress host, Shopify, GoHighLevel).
• Your domain registration.
• Paid plugins, apps or email tools you choose to add.
• Payment processing fees on a store.

Because everything is set up in your own accounts, you see these charges directly. There is no hosting markup.

Why some quotes are ten times higher

A quote of $20,000 for eight pages can reflect a few things: a discovery phase before any building, open-ended revisions that keep the project alive for months, or a retainer built in to keep the site working. A fixed scope with a defined page count, one consolidated revision round and an agreed launch date removes most of that.

The trade-off is that you have to decide things up front. That is also why fixed-scope projects finish on time.

How to choose in three questions

1. Do you sell physical products? Shopify.
2. Do you run paid traffic and need every lead followed up? A GoHighLevel funnel.
3. Does your team publish weekly, or is speed and technical credibility the point? WordPress for the first, Next.js for the second.

If two fit, we will recommend one during scoping and explain why, including when the cheaper option is the right one.

Will the site rank?

It will be technically capable of ranking: fast, crawlable and correctly structured. Actual positions also depend on content depth, competition and links over time, so we do not promise them. The build gives you the foundation without paying an SEO retainer to fix it afterwards.

Next step

See each option in detail on the Next.js, WordPress, Shopify and GoHighLevel funnel pages, or all prices together on the pricing page. If you would rather have a recommendation, send a brief and we will reply with a written scope and fixed price.