Production software, and what it changed

#1 in Maps

within 30 days of the domain being registered

A brand-new flooring contractor went from no website to the top of the map pack

The problem

A hardwood flooring contractor in Westfield, Massachusetts starting from absolute zero: no website, no Google Business Profile, no reviews, and no budget for ads.

What we did

A site structured page-per-service and page-per-town across the surrounding metro, a claimed and fully built-out Google Business Profile, automated review requests triggered after job completion, and missed-call text-back so no enquiry reaches voicemail unanswered.

The outcome

Within 30 days of the domain being registered it held the number one Google Maps position for its main service term and was being quoted in Google's AI Overview. Search traffic went from effectively nothing to 92 clicks a quarter at average position 6.4 on desktop. No ads were ever run.

Clicks are website visits recorded by Google Search Console. Calls and direction requests from the Google Business Profile are a separate dataset and are not counted here.

$429,000

store revenue, trailing twelve months

A wood-finish supplier's store tripled its search traffic in a quarter

The problem

A specialist supplier of water-based wood floor finishes had no store, no domain, and no catalogue structure, just products and a trade customer base it could not reach online.

What we did

A Shopify store built from scratch, including the domain, the catalogue and collection structure, and on-page SEO across every product and category. Paid search and social are run in-house by the client on top of it.

The outcome

Search clicks tripled quarter on quarter and impressions rose 156%. The store has traded $429,000 over the trailing twelve months, with roughly $179,000 in its best single month, the clearest link between a build and revenue anywhere in our work.

Revenue is the store's own Shopify reporting. Traffic is Google Search Console and excludes paid channels, which the client runs separately.

3,655 clicks

in 90 days, from 179,423 impressions

A coatings manufacturer became the highest-traffic property on our roster

The problem

A manufacturer of professional wood floor finishes with a broad product range competing against distributors and marketplaces for its own product terms.

What we did

Category and product architecture rebuilt around how specifiers actually search, with technical SEO and content work across the range.

The outcome

3,655 clicks from 179,423 impressions in 90 days at average mobile position 9.3, a 2.9% mobile click-through rate, roughly three times the average across comparable client sites in the same sector.

9.5% CTR

on mobile, at average position 9.3

A dance studio converts search impressions five times better than the trade average

The problem

A children's dance school in Wheaton, Illinois competing for parents' attention against studios with far larger marketing budgets.

What we did

A local site with class and programme pages built around the terms parents actually search, wired into a CRM that handles enquiry follow-up and trial-class booking.

The outcome

1,379 clicks from 36,727 impressions at a 9.5% mobile click-through rate, against the 1-2% typical of trade clients at similar positions. Tablet click-through runs at 11.6%. The listing and title patterns behind it are now used as a template.

69× impressions

growth quarter on quarter

A restricted-category retailer went from invisible to 411 clicks a quarter

The problem

A health e-commerce retailer in a category most payment processors restrict, with almost no organic visibility and a live risk of losing the ability to take payment at all.

What we did

Catalogue and on-page SEO rebuilt from the ground up, alongside payment-gateway work to keep a restricted product category processing without interruption.

The outcome

The steepest growth curve in our archive: impressions grew 69-fold in a single quarter and clicks went from single digits to 411, settling at average mobile position 6.0.

60 seconds

before an unclaimed lead is reassigned

A Dubai brokerage stopped losing enquiries between agents

The problem

A property brokerage in Dubai where inbound WhatsApp enquiries were landing in a shared inbox, getting picked up inconsistently, and going cold before anyone replied.

What we did

Lead-to-agent routing built on the official WhatsApp Business API with round-robin assignment and a sixty-second reassignment window, so an enquiry no agent claims moves automatically to the next one. Buyer follow-up automations and A2P registration alongside it.

The outcome

Every enquiry now has an owner within a minute of arriving. Search traffic grew 21% over the same period, from 1,459 to 1,772 clicks a quarter.